Business consultancy · For women founders
Build a business that funds the life
and a life that fuels the business.
I'm Amy Jones — founder of the My Life Incorporated Learning Company. I help women launch, shape, and scale businesses with clarity, soul, and a community of brilliant founders walking beside them.
All of it is built intentionally — because when we take care of ourselves first, we bring the whole of who we are to the work. The business becomes part of the life, not the thing that swallows it, and both are free to grow and change as we do. That's what makes it livable. That's what makes it last.

The work
A practice built on strategy, sisterhood, and soft power.
Launch with clarity
Move past the noise and create the offer that's actually yours — with positioning, pricing, and a plan you can keep.
Build in community
Inside Founders Circle, you grow alongside other women founders who get it — no lonely launches.
Get held, weekly
Founders Circle members get nearly one-to-one training and high-touch support inside an intimate weekly room.
Scale on your terms
Grow revenue without abandoning the life you built the business to protect.
Founding Member Pricing · Doors open November 1, 2026
The Founders Circle.
A working room for women building real businesses — with practical trainings, weekly coaching, and nearly one-to-one support from Amy.
The Founders Circle
Founding Member · Locked in for life
High-touch support, practical strategy, and a community building alongside you
- ✦Easy to use — everything happens right here
- ✦Nearly one-to-one training
- ✦Always-on community of vetted women founders
- ✦Monthly trainings on offers, marketing, and money
- ✦Curated resource library + templates
- ✦Quarterly launch sprints
- ✦Direct access to Amy
- ✦Weekly live group call with Amy
- ✦Hot-seat coaching and strategy reviews
- ✦Personalized feedback on your offers and copy
- ✦Private channel for between-session asks
- ✦In-person events from time to time
In personCity workshops & immersive retreats — gather with us in LA, Raleigh & New York.
See live events →
A note from Amy
"You don't need another course. You need a room where someone sees the whole of you — the founder, the woman, the life — and helps you build all of it on purpose."
— Amy Jones
Apply to work together